AI Streamlining in Marketing and Sales Read the case – (“How AI is Streamlining Marketing and Sales,” referenced below) -and write a report for the CEO of a Company of your choice giving them guidance and advice on the following issues/questions
What is AI (Artificial Intelligence)?
What are chatbots (virtual assistants)?
Give three recent examples of how AI has been used in Marketing and critically evaluate the effectiveness of each.
Which types of companies and industries will be big winners in AI Marketing and why?
https://hbr.org/2017/06/how-ai-is-streamlining-marketing-and-sales. One of the promises of artificial intelligence is the ability to sort through data faster to automate decisions that do not require deep creativity.
