An Interactive Installation Exhibition Attraction to New Audiences

An Interactive Installation Exhibition Attraction to New Audiences Assignment:

An Interactive Installation Exhibition Attraction to New Audiences
An Interactive Installation Exhibition Attraction to New Audiences

Select and critically analyze one project/performance/event/exhibition for its ability to engage an audience.

An Interactive Installation Exhibition Attraction to New Audiences

Do not describe the case study.

Take specific aspects of your example and drawing on the readings and referring to developments in policy, art, the theory of audiences and practice (how) write a well-organized and evidenced argument. Do this by critically analyzing the ways in which your case study was conceived, marketed and how people engaged. Based on your assessment of the relationship between the project and who, how and why audiences were engaged, are there any aspects that could be improved and why?

An Interactive Installation Exhibition Attraction to New Audiences

Questions to consider in your research:

  1. What are the main issues relating to engagement, education, marketing and audience development? (Select only one specific issue to focus on).
  2. How does it position itself in the sector? Is it at the forefront of best practice re: engaging with communities? Is it pushing boundaries? Is it just trying to stay financially afloat?
  3. Who initiated the project? Why is it taking place (motives for its production; relationship to context/organisation/policy/ artform developments)?
  4. Who is funding it? Is this having an effect on the above?
  5. Who is it for?
  6. Who is involved? Map the different agents. What is their involvement? How does this affect the balance of power, roles and relationships?
  7. How do people find out about it?
  8. How are their experiences evaluated, understood and fed back into the work?
  9. How does your case study relate to literature on education, audience engagement and marketing?

An Interactive Installation Exhibition Attraction to New Audiences

Previous case studies include:

Hackney Mosaic Project (Community Engagement)

Punchdrunkís production of ìSleep No Moreî (Audience Development)

Chaturangan Dance Companyís ìFleeting Momentsî (Engagement with Dimensia audience)

Carsten Hollerís exhibition ìDecisionî (Audience Engagement related to Artform development)

Voices of Downview participatory aartproject in prison (Participatory engagement)

Art Lens at Cthe ontemporary Art Gallery (digital engagement for marketing/ audience development)

POINTS TO CONSIDER in your research of your case study and to help formulate your CRITICAL ARGUMENT ABOUT THE CASE in relation to Policy, Artform developments, Theories (Marketing/ Education/ Audience Development or Engagement), How: Practice in the field:

An Interactive Installation Exhibition Attraction to New Audiences

  1. Rationale for project/performance/ event/ exhibition

POINTS TO CONSIDER

TO HELP ESTABLISH IN ESSAY

  1. Participation objective (motivation)–Marketing/ Education/Audience development/ Outreach?ólink to mission statement ñ proposal overview, aims and objectives.

WHATíS THE CONTEXT?

  1. Potential impact / value both pro and con ñ SWOT analysis and reference to any other practice precedent

WHAT ARE THE DESIRES, USE OR VALUE IN THIS?

  1. Social, financial & artistic objectives – link to policy / theory/ artistic developments.           WHY ARE THEY DOING THIS? WHAT ARE THE DRIVERS/REASONS FOR THIS PROJECT?
  2. Audience / Participant

POINTS TO CONSIDER

TO HELP ESTABLISH IN ESSAY

  1. Demographic / territory / potential market segments WHO IS POTENTIAL AUDIENCE AND WHY THEM?
  2. Potential Target Audiences / New Audiences (gaps analysis / profile / growth)

WHY THIS GROUP? WHY NOT OTHERS?

  1. Behaviour, interests, features of potential new audiences

WHY THIS GROUP HOW DO THEY RELATE TO POLICY/ ARTISTIC DRIVERS?

  1. Need, demand and/or benefits? HOW RELATED TO DRIVERS?
  2. Project/Institutional attitudes towards audience and perception of audience role.

WHERE DOES THIS PROJECT SIT IN RELATION TO IDEAS ABOUT CHANGING ROLES?

III. Partnerships

POINTS TO CONSIDER

TO HELP ESTABLISH IN ESSAY

  1. Advisors/ collaborators/ connectors WHAT IS VALUE OF PARTNERSHIP
  2. Type of partnership HOW SUSTAINABLE/ REPEATABLE IS THIS?
  3. Engagement methodology

POINTS TO CONSIDER

TO HELP ESTABLISH IN ESSAY

  1. Frameworks and implied belief systems behind them WHAT IS THE IDEOLOGY BEHIND THIS PROJECT?
An Interactive Installation Exhibition Attraction to New Audiences
  1. Communications (with participants / audience) WHO HAS THE POWER AND WHAT IS THE ROLE OF PARTICIPANTS?
  2. Types of activity (including educational elements if applicable / marketing mix)

WHAT DO THESE ACTIVITIES TELL YOU ABOUT THE IDEOLOGY BEHIND THE PROJECT

  1. Funding and Finances

POINTS TO CONSIDER

TO HELP ESTABLISH IN ESSAY

Where does the finance come from and how is it allocated

WHO HAS CONTROL AND POWER TO SHAPE PROJECT?

  1. Evaluation

POINTS TO CONSIDER

TO HELP ESTABLISH IN ESSAY

An Interactive Installation Exhibition Attraction to New Audiences

What measures are being used to prove value

VALUE SYSTEM AT WORK

Data collection methodology         HOW MUCH POWER/ INFLUENCE USERS HAVE

What are the measures of success for this project        WHAT IS VALUED AND INTENDED LEGACY

LEVEL 6 MARKING CRITERIA (pass mark 40%)

80+                 Distinction

Outstanding answer in all or virtually all areas, of a caliber far beyond what is expected at undergraduate level. Will contain substantial evidence of original and independent thought.

70% – 79%     Distinction

An excellent answer in all or nearly all areas; in areas where excellence is not achieved, a high degree of competence must be shown. Displays exceptional knowledge of the subject, clear well-organised argument and substantial evidence of independent thought.

60ñ69%         Merit

A very good answer. Very competent in all or most areas, or showing moderate competence in some and excellence in others. Generally well planned and well argued, showing a solid ability to develop logical and persuasive arguments. Treats the issues in a critical and balanced way and shows an awareness of context, sources and different explanations.

50ñ59%         Pass

A good answer. Answer is good in all areas or strong in some and adequate in others. Shows an awareness of the major issues, shows knowledge of the sources and of alternative approaches to the subject but may not show a clear understanding of alternative arguments or makes uncritical use of sources.

An Interactive Installation Exhibition Attraction to New Audiences

40ñ49%         Pass

An answer that meets the minimum criteria to pass. Shows a grasp of basic relevant information, presents an adequate argument and is satisfactorily organised, but does not meet the higher criteria defined above.

30-39%          Fail / Potential Compensated Fail

The answer is judged to be only slightly below the pass standard and the examiners believe that the wider consequences of a fail need to be further examined.

20-29%          Fail

Inadequate answer in all areas, displaying very little knowledge or understanding.

0ñ19%           Fail

Totally inadequate

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