B2B scenario in comparison to a B2C purchases situation
1. Explain how this might differ if a specific product were being bought by an organisation for its staff in a B2B situation in comparison to a B2C purchases situation.
2. From a consumer or business point of view, identify common buyer motives as detailed in marketing books (external/internal stimuli, psychological, sociological,
economic factors, cultural, lifestyle, etc) and explain how these relate to the adoption/purchase of a specific product.
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