Ben and Jerry Study Case

Respond to each of the following 4 questions in 2-3 pages double-spaced.
1. Was Ben & Jerry’s maximizing shareholder value? Discuss and provide examples supporting your position.
2. Do you think that, in general, it is possible for a for-profit company to be committed to “improve the quality of life of a broad community” and still maximize shareholder value? Why or why not?
3. If you were Henry Morgan, what would you recommend to the Board of Directors about the takeover offers and why? Discuss any conflicts you might have in making this recommendation.
4. If you are thinking about starting a new business, would social consciousness be a consideration for you? Was there anything you learned in analyzing this case that might impact how you proceed in establishing your business?

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