Benefits and Issues surrounding Data Mining and its application in the retail industry Outline of Project:
This project will commence with an investigation of what Business Intelligence is. The investigation will then concentrate on the data mining aspect of
Business Intelligence, discussing perceived benefits and negatives to a business within the retail sector whilst using a case study to contrast two similar
sized businesses, one who is currently using their own in-house data mining system and one who has as yet, not become convinced of the benefits. The
project will ultimately explore whether or not data mining can be effectively used to boost sales and improve customer satisfaction.
Reading List:
Data Mining: Concepts and Techniques
By Jiawei Han, Micheline Kamber, Jian Pei Published 2015
Data Mining for Design and Marketing
By Yukio Ohsawa, Katsutoshi Yada Published 2017
Data Mining Methods and Applications
By Kenneth D. Lawrence, Stephan Kudyba, Ronald K. Klimberg Published 2018
Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner
By Galit Shmueli, Nitin R. Patel, Peter C. Bruce Published 2016
