Commercial Advertisement Analysis Here’s an example of what a creative brief could contain.
I’m not expecting yours to contain all of this but you can use this as a guide: Sample Creative Brief (Links to an external site.)Links to an external site.
http://www.adcracker.com/brief/Sample_Creative_Brief.htm
Choose 3 products or services and create a commercial for each (30 seconds to 3 minutes)
Script/language
Concept
Visual Plan
Describe the techniques and approaches you will use to invoke senses and emotions.
Describe the target audience and the aspects of culture, and society you will use to influence the viewer.
Describe common trends in advertising today and the ways your commercial ideas are aligned with them.
Describe the platform you will use for the commercials and why you are choosing this particular platform.
Include visual elements to show your concepts
