Communication Plan about How to Answer the Opposition of the #MeTooMovement
No political message is communicated without someone opposing it. The opposition could come from a genuine disagreement with your message or that your message diverts resources from other equally worthy messages. Before you begin communicating your message, make sure you understand who might oppose it and what their most likely arguments will be. That way, you can prepare responses beforehand and increase your persuasive power.
For this section of the communication plan, identify the most likely opposition to your message. Using audience analysis techniques, determine who the opposition is in terms of demographics and the issues that care about. Then, list what are their most probable arguments against your message. For each of these arguments, develop a response that answers the criticism and reinforces your message.
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