Ethical conduct of marketing personnel
1.Class, What issues can influence the ethical conduct of marketing personnel? Can you think of a time when ethics flowed outside of the workplace and into society?110 words
2. Describe a global promotional strategy that has utilized a variety of media and technology. Did this message reach consumers as intended? Why or why not?110 words
3. Class, Which four major trends have influenced the landscape of global marketing in the past decade? Describe in detail.110.
4. Class, a U.S. company is introducing a new line of canned soups in Poland. How must the company use cross-cultural research? Should the company use the same marketing mix it uses in the United States? Why or why not? Which, if any, components must be designed specifically for marketing in Poland? Explain your answers.110 words
5. Do you think marketing efforts have grown more or less ethical and socially-conscience over the past decade? Be sure to support your answer with details, examples, and/or thorough explanation.
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