Global Consumer Markets: Issues and Trends

An analysis of the fast food market. 
Globally the fast food market is estimated to be valued at $647.7bn (£503bn) and expected to 
grow to $931.7bn (£724bn) by 2027 (Allied Market Research). Within the UK major brands 
such as McDonalds, Subway, KFC, Domino’s and Burger King have dominated the market, 
with McDonalds alone accounting for approximately 17% of takeaway and fast food sales (IBIS 
World 2020). 

Any specific instructions: 
With reference to fast food and casual dining trends, produce a poster with a group of 7-8 
students which:
• Demonstrates an understanding of how the major brands have taken market share, and 
developed a strong market position, disrupting traditional food cultures and local markets 
– some examples of market shares, advertising and promotional campaigns, marketing 
strategies, positioning within those markets and different segments…

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