An analysis of the fast food market.
Globally the fast food market is estimated to be valued at $647.7bn (£503bn) and expected to
grow to $931.7bn (£724bn) by 2027 (Allied Market Research). Within the UK major brands
such as McDonalds, Subway, KFC, Domino’s and Burger King have dominated the market,
with McDonalds alone accounting for approximately 17% of takeaway and fast food sales (IBIS
World 2020).
Any specific instructions:
With reference to fast food and casual dining trends, produce a poster with a group of 7-8
students which:
• Demonstrates an understanding of how the major brands have taken market share, and
developed a strong market position, disrupting traditional food cultures and local markets
– some examples of market shares, advertising and promotional campaigns, marketing
strategies, positioning within those markets and different segments…
