Global Marketing and Research and Discussion Review the information in Exercises 1 and 2 for the Research Task— Global Marketing and R&D on p. 564 of International Business.
Write a 5-page paper addressing the questions and instructions for both Exercise 1 on global brands and Exercise 2 on the Global Competitiveness Report.
Format your paper consistent with APA guidelines. Global marketing is defined as the process of adjusting the marketing strategies of your company to adapt to the conditions of other countries. Of course, global marketing is more than selling your product or service globally. It is the full process of planning, creating, positioning, and promoting your products in a global market.
