Locating a business to enhance the customer experience
This is a case study these four questions should be answered separately. The answer for the questions could be from the case study or from other source.
Case Study Questions
1. Explain why Enterprise Rent-A-Car tries to locate branches close to its customers.
2. Analyse the various factors that influence Enterprise’s decisions about where to locate a new branch.
3. Analyse whether ‘closeness to customers’ is the most important location factor for firms.
4. Assess how organisations might evaluate any investment that they may make.
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