Marketing Plan Presentation Capstone Essay Paper
Will be provided.
Final Pitch Grading Criteria
What we’re going to grade you on.
- Concept / Idea Quality
Is this a good idea? Why? Is it novel or is anyone else doing it? Is it do-able? What’s new or different here?
What problem does it solve? How does it make money?
- Is There a Market?
PROVE there is a market. Who is the customer? What do you know about them? Where are they? What do they want? Why? Got research?
- Industry & Competitive Analysis
What’s the size/growth rate of the industry? Fragmented or consolidating? Who is the competition? What do they offer? How can you compete? Are you Unique, Differentiated, or Commoditized?
- Operations
What will you provide (as a service) or manufacture? Is it doable? How do you build it / make it work? Are the resources/logistics needed – understood? Can you produce enough to get the revenue needed?
- Finance
Got revenue? Can you sell enough to cover expenses and breakeven/be profitable = 36 months?
Does your projected revenue “tie” to i) amount of product you can produce; ii) spending for the marketing planned? Do the numbers make sense? Are expenses credible? Is the business sustainable?
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Marketing Plan Presentation Capstone Essay Paper Marketing
What’s the plan to get the customer? Acquisition Cost? C L T V? Breakeven point? Dollars are not infinite –
How do you allocate for the best / greatest reach and most customers? How many customers acquired? Retained? Does the plan make sense? Is the plan supported by documented sources, data, and market research?
- Management Team / Board
What do they bring to the party? Why do: i) you want them? ii) they want you? Will investors like them?
- Presentation Skills
Does the presentation establish credibility and answer questions? Professionalism/audience interaction? Organization / use of time? Effective graphics /style? Typos / Grammar / Usage / Writing Skills?
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