Nike Social Media Marketing Plan Social Media

Nike Social Media Marketing Plan Social Media Marketing Plan Outline(100 points)Social Media Marketing Plan is a course project and requires planning and time.

1. Each student is required to choose a company where they can access the company’s current social media marketing plan /effort.
2. Analyze the current social media presence on major social media networks such as but not limited to; Facebook, Twitter, Instagram, Pinterest.
3. Put forth a new plan to enhance the company of your choice’s social media marketing or to get it on new social media networks to improve profit.

Please Note 4. Social Media Marketing plan is an individual project.

5. Each student is required to follow the guideline as much as possible.6. All sources used must be cited in a bibliography at the end of the report.
6. Absolutely no plagiarism.
7. The project is to be written as a project report not an essay with page numbers, headers, and footers.
8. It should be in a word document. Font: Times New Roman size 12, no minimum number of pages required just make sure you cover all or near all parts mentioned in the grading rubric below.
9. Executive Summary
10. Social Media Presence based on needs assessment
11. Competitive Analysis
12. Target Market
13. Goals
14. Strategies
15. Implementation (Facebook Twitter Linked In YouTube Instagram Other)
16. SMM analytics/monitoring Process and operational details.
17. Budget

18. Nike Social Media Marketing Plan Social Media Conclusion

Nike Social Media Marketing Plan

University of Texas Permian Basin

Sergio Enriquez

Table of Contents

Executive Summary……………………………………………………………………………… 3

Competitive Analysis…………………………………………………………………………….. 4

Target Market…………………………………………………………………………………….. 5

Goals…………………………………………………………………….……………………….. 7

Strategies…………………………………………………………………………………………. 8

Social Media Presence/Implementation…………………………………………………..………. 9

Facebook……………………………………………………………………………..…. 10

Twitter……………………………………………………………………………..……. 11

Instagram………………………………………………………………………………… 12

Youtube…………………………………………………………………………………. 13

LinkedIn…………………………………………………………………………………. 14

Social Media Marketing (SMM) Analytics/Monitoring………………………………………… 15

Process and Operation Details………………………………………………………….. 16

Budget…………………………………………………………………………………………… 17

Conclusion………………………………………………………………………………………. 18

Nike Social Media Marketing Plan Social Media Executive Summary

This report is directed to the social media marketing plan for the athletic wear giant, Nike. This report includes nearly all elements for the company’s social media marketing plan including its social media presence (Facebook, Instagram, Youtube, etc.), competitive analysis, Goals, and Strategies. Founded in 1964 (Britannica, 2018), Nike is one of the world’s biggest multinational corporation of athletic attire and sports equipment. This report exhibits Nike’s current goals and mission statement in addition to how Nike can possibly boost their marketing to reach more people and possibly sell more products.

Social Media Presence / Implementation

Nike’s social media presence is very strong that it is one of the leading brands using these platforms. The main platforms Nike uses are Instagram, Facebook,

Competitive Analysis

Target Market

Goals

Strategies

Implementation

Social Media Marketing (SMM) Analytics/Monitoring

Budget

Conclusion

Nike has a strong presence in social media. Being a sports attire giant,

Citations

Britannica, T. E. (2018, July 05). Nike, Inc. Retrieved February 25, 2019.

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