Nordstrom Rack Video Case Study The purpose of this assignment is to understand how organizations can improve their operations by listening to their customers.
Watch Nordstrom Rack video
Work in your group to answer all the questions below:
Why do people shop at Nordstrom Rack (exchange)?
What is the key situation faced by Nordstrom Rack?
List Nordstrom Rackís main Strengths
List Nordstrom Rackís main Weaknesses
State their central marketing objective (must synch with # 2)
Describe the typical customers purchasing clothing (target markets)
Describe the typical customer purchasing behavior for clothing (Extended, Limited, Habitual, Impulse)
How does Nordstrom Rack create value?
Make one value creation recommendation (must synch with # 2)
Make one value capture recommendation (must synch with # 2)