Overcoming Barriers to Marketing Planning 1- Assess the barriers to marketing planning. 2- Using the McDonalds Ten ‘S’ framework, examine how the organization may overcome barriers to marketing
Planning.
A specific organisation+product will be provided. The prevailing social, legal, economic, political, technological, and ethical norms and regulations, all together constituting the external environment of the business may pose major barriers to marketing planning by placing restrictions or limitations in the way the business interacts with the environment, or by regulating corporate conduct.
Regulations may prevent comparison marketing when market surveys indicate the best form of marketing as comparing the product with the competitor’s substandard product.
