Predictions based on correlations lie at the heart of Big Data
Predictions based on correlations lie at the heart of Big Data
1. The rubric asks you to use at least TWO academic sources. One must be from the sources we have used in class (ìThe Second Machine Ageî – Erik Brynjolfsson Andrew Mcafee; rise of the Robotsî ñ Martin Ford), and the other can be from your own independent research. An academic source is defined here as a chapter from a published scholarly text or an article in a peer-reviewed, scholarly journal. Newspaper articles, articles from magazines such as the New Yorker or the London Review of Books, industry sources, websites, blogs and social media texts DO NOT COUNT AS ACADEMIC SOURCES. This does not mean that you can’t use them. They can be excellent sources and I strongly suggest you do use them. However, they should be used IN ADDITION TO and not INSTEAD OF academic sources.
2. Please be very careful to avoid plagiarism. Plagiarism happens when students cite ideas and sentences from the internet or from published sources without acknowledging these sources. Please note that if the system detects a high plagiarism rate (over 10%) in your essay, you will be reported to the Academic Standards Committee and you will be penalised for this offense. Please come and see me if you are unsure about what constitutes plagiarism.
3. Please remember to cite your sources both in-text and in the Reference List at the end of the essay using APA. This is the citation system we use at Hult International Business School.
Topic: Marketing & Advertising
a) How has AI transformed Marketing & Advertising industry/sector in the last 5 years? What further changes are predicted to happen within the next 5-10 years?
b) What effects will these changes have on the workplace and on society in general?
c) How do you think university can help you develop the knowledge base, skills, and attributes you need to flourish as a worker and a citizen in this new environment?
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Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
