Strategic Marketing of I Drive Your Car
You need to go to the following website:
http://www.idriveyourcar.com and analyze the service that is being offered. Then you need to develop an essay that answers the questions below.
Questions for the case study
- Describe the main characteristics of the service being offered.
- Do you think those characteristics are appealing?
- Describe who you think would be the potential consumer.
- Do you think that there is a market segment big enough to be profitable? Try to quantify this business’ revenues.
- From the point of view of that potential consumer, What other characteristics would you think are missing in the service offering (if any)?
- Do you like the tag-line ‘Be Driven’‘ that is used on the website? If not, what tag-line would you use?
- What else would you do to make this idea successful?
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