Strategic Marketing of I Drive Your Car

You need to go to the following website:

http://www.idriveyourcar.com and analyze the service that is being offered. Then you need to develop an essay that answers the questions below.

Questions for the case study

Describe the main characteristics of the service being offered.
Do you think those characteristics are appealing?
Describe who you think would be the potential consumer.
Do you think that there is a market segment big enough to be profitable? Try to quantify this business’ revenues.
From the point of view of that potential consumer, What other characteristics would you think are missing in the service offering (if any)?
Do you like the tag-line ‘Be Driven’‘ that is used on the website? If not, what tag-line would you use?
What else would you do to make this idea successful?

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