Tescos Sale of Fresh and Easy Stores in the USA

Tescos Sale of Fresh and Easy Stores in the USA Research based case study assignment:
Write a report on Tesco’s sale of its Fresh & Easy stores in the USA.

Tescos Sale of Fresh and Easy Stores in the USA
Tescos Sale of Fresh and Easy Stores in the USA

Your report needs to include an executive summary of your findings, an introduction to
your report (including the rationale for writing about your chosen angle; what are you going to cover, and in what order), an analysis of the relevant
factors leading to the failure of the enterprise (e.g. entry strategy; risk assessment; market analysis, HRM, etc.), a discussion of the exit strategy, a
conclusion and recommendations.
Some relevant information is provided in appendix 2 but you will need to use the electronic library resources (e.g. databases of academic journals and
practitioner publications; Passport; Nexis)

Tescos Sale of Fresh and Easy Stores in the USA Assessment criteria

You will be marked on the following criteria:
– Content: demonstrates depth of knowledge and research; detailed analysis; use of academic and practitioner sources to support discussion; application of evidence to draw relevant conclusions; sound recommendations.
– Structure: Clear structure with good signposting throughout; contains an executive summary, a good introduction, main part and conclusion; clear and
persuasive argument, logical structure.
– Presentation: clear layout; readable font and appropriate use of paragraphs and headings; professional finish.
– Word count not exceeded.

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