Red Lobster Case Memo
Reading the case, state your recommendation to the board, and provide a table of the pros and cons associated with implementing your recommendation.
SHOULD NOT provide any of the case background or an overview of the case, but go straight the conclusions, statement of problem(s), and recommendations.
Remember to include the cost of the recommendations and how you intend on paying for it (increasing prices, cutting costs, or eliminating other programs/promotions).
Format:
Case:
Key Issue/Issues (concise statement)
Recommendations (to address the issue/s)
1.
2.
- (or however many you think are appropriate)
Rationale (to support your recommendations)
1.
2.
- (support for each recommendation]
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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