Assessment 1: Presentation – A Critical Analysis of a Business Corporation
1.This is an individual presentation (no group work).
2.Student is required to produce a PowerPoint Presentation on a chosen organisation (a business corporation) that identifies and justifies methods and theories to improve the business and implement economic strategies for the company using Micro and Macro Environment frameworks (PESTLE and Porter’s Five Forces).
3.Student needs to apply other theories and concepts from Macroeconomics to various activities of the company in question.
4.The presentation should exhibit a balance of text and images, graphs etc. Presentation should consist a minimum of 10 slides displaying a standardized layout that includes slide numbers, a consistent slide design, uniform font sizes, relevant charts and diagrams.
5.Student should employ appropriate nomenclature and terminologies throughout and include referencing and citations in line with the Harvard Referencing System.
6.Presentation should be delivered with appropriate visual details and in a confident and coherent manner.
7.You will present your work to your peers during week 8 prior to submission for grading/feedback according to deadline given above.
ASSESSMENT QUESTIONS
Assessment 1:
PowerPoint Presentation – A Critical Analysis of a Business Corporation
Choose a business corporation that you can investigate to look into its business environment with application of PESTLE Analysis and Porter’s Five Forces frameworks.
a.Describe the company: history and an overview (i.e. size relevant sales graphs/charts, global locations, products/services summary and imagery, the business sector and Internal/External stakeholders).
b.Analyse trends within the sector and emerging developments.
c.Discuss the extent of the company’s success in dealing with environmental issues in the 21st century.
d.Analyse two areas of impact within the Microeconomic environment and describe the associated impact your case study.
e.Analyse a key competitor (company profile, company overview) and explain why the company is a competitor (compare at least one of the product ranges and prices, provide details of the market segment/target market).
f.Explore’ the organization’s existing competitors to create a section of Porters five forces Vertical or Horizontal competition with justification
g.Define all the elements of the PESTLE and explain the impact of each element of PESTLE on the chosen company.
h.Critically analyse two strategies could assist the company during each stage in the Business Cycles
i.Present a topical News story and suggest its impact on your company.
