Account for the Success of IKEA Case Study 1. What accounted for the success of IKEA? Despite its success, there are many downsides to shopping at IKEA.
What are some of these downsides? Should the company mitigate the downsides of shopping at IKEA?
- IKEA hoped to have fifty stores in operation in the United States by 2013. Do you think IKEA was being overly optimistic in its growth plans? Discuss IKEAís competition in the U.S., target segments in the U.S., and costs of reaching the segments. Ikea’s forward-thinking strategy made it the top furniture seller in the world.
It also changed retail forever, analyst Warren Shoulberg writes on industry website The Robin Report.