- Compare and contrasts issues found. Compare product pricing and discuss how pricing strategies (based on customer reviews) could alter product placement.
- Based on customer reviews define product placement in the Marketing Funnel (chapter 4-14), recommend strategies for development of a loyal customer base, suggest ways of managing the customer base (chapter 4/15), and perform a competitive scan for ways to build loyalty (4/16)
THIS IS NOT AN ASSIGNMENT WHERE YOUR OPINIONS SHOULD GUIDE YOU; RESEARCH SHOULD GUIDE YOU INSTEAD. Thus, you should substantiate your recommendations with evidence with research data (from primary and secondary sources. The easiest way to access this information for this class is by going to https://guides.rider.edu/market)