B2B Business in the Telecom Industry
Order Instructions:
Dear all,
please proceed with my new order, this is the proposal for the management project, below are the areas I want to cover:
1- how the B2B business in the telecom industry works.
2- how globalization and internationalization is affecting the B2B.
3- best B2B practices in the industry world wide.
4- comparative analysis for Etisalat UAE and Vodafone B2B models.
5- what are the opportunities of B2B business with the globalization.
6- what are the threats or the challenges?
6- I want a part also to be covering the effect of technology on the telecom industry “smart phones, new apps, etc”
Please confirm if this is understandable, knowing that if you will provide me with a good proposal you will also write for me the whole project more than 10000 words.
SAMPLE ANSWER
1.0 Introduction
For many years, Telecommunication is one of the industries that have recorded high growth and profitability. However, this scenario is fast changing, the industry is currently facing a lot of challenges that range from increased competitive rivalry, falling profits, slow growth prospects to rapidly falling prices (SHAH and SHAIKH, 2010). One strategy telecom industry has identified is to spearhead transformation in the way they do their business to cut costs and to ensure they remain competitive. Other challenges that business entities experience in the industry include static business processes that affect marketing, poor customer services, high labour overheads and related costs (ALMOSSAWI, 2012). Lack of integrated services has over the years impacted on customer service negatively in the industry. Telecom industry players have identified integrated services as the only way to meet fast changing customer needs. These challenges, regulatory pressures and the need to capture opportunities presented in the market coupled with other services has contributed to increased Business to Business (B2B) relationships between various service providers, specialist content and telecommunications entities (MEHROTRA and KUMAR, 2014).
2.0 Statement of the Problem
Due to the ever increasing challenges facing the telecom industry largely precipitated by sluggish global economic growth, changing market and fast changing technology, many telecom companies have been forced to rethink their business models (SAMANTA and DANSON, 2014). Many companies in the telecom sector have had to tighten existing management processes, put efforts to eradicate bureaucracy and eliminate duplication of effort and systems to retain their competitive position in the market. Most telecommunication companies are embracing B2B integration to achieve these objectives. Business to business (B2B) integration enables telecom companies to expose interfaces to their processes and systems which facilitates integration of business partners in the industry (LIYAKASA, 2012). Analysts have pointed out that B2B relationships in the industry can be costly and time consuming which could easily make these services commercially unprofitable. Challenges arise from lack of or limited automation, legal and commercial aspects of forming partnerships among others challenges (ZAGER, 2010). The aim of this project is to analyse the opportunities and challenges that are prevalent in B2B relationships in the telecom industry.
3.0 Research Objectives
The specific research objectives of the study include;
- To find out the opportunities that are prevalent in B2B relationships in telecom industry
- To determine the challenges that telecom companies face in B2B relationships
- To find out the current trends in B2B relationships in telecom industry
4.0 Scope of the Study
The study will involve identifying a representative sample from selected players in the industry who have entered into B2B relationships. The study will involve collecting data and information from industry players, regulators and other stakeholders.
References
ALMOSSAWI, M.M., (2012). Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences.International Journal of Marketing Studies, 4(6), pp. 139-156.
LIYAKASA, K., (2012). Fewer than 1 in 7 B2B Customer Relationships Are Optimal. Customer Relationship Management, 16(7), pp. 21-22.
MEHROTRA, R. and KUMAR, S., (2014). A Comparative Study of Customer Relationship Management in Telecom Industry in Rajasthan. Asia Pacific Journal of Management & Entrepreneurship Research, 3(1), pp. 169-178.
SAMANTA, I. and DANSON, M., (2014). DRIVERS OF RELATIONSHIPS AFFECTING B2B FIRMS IN AN E-COMMERCE ENVIRONMENT. Independent Journal of Management & Production, 5(3), pp. 777-805.
SHAH, M.A. and SHAIKH, F.M., (2010). Mobile Phone Industry a Growth Model for the e-Business Firms in Pakistan. Journal of Business Strategies, 4(1), pp. 57-72.
ZAGER, M., (2010). B2B MARKETING NEW DAY, NEW STRATEGIES. Rural Telecommunications, 29(3), pp. 20-22,24
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