Benchmark Digital Marketing and Business Plan You will work with your team members and determine an appropriate digital marketing plan to include in your Benchmark – Digital Business Plan assignment.
In Topic 5, your team developed a business plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward.
Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.
Applying benchmarks to your marketing initiatives lets you determine the effectiveness of your efforts compared to the best practices in your industry.
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