Burger King Survival in South Africa How Burger King Is Going To Survive In South Africa?
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Explain What Burger King Has To Do In Order For South African People To Be Drawn To It. Burger King is outperforming McDonald’s and Wendy’s. The fast food chain is posting US sales gains at a time when its competitors are falling or stagnant. Burger King owes its success to one thing: simplicity, according to a recent report by Citi Research. “Burger King has debuted successful new limited time offers without adding back-of-the-house complexity,” Citi analysts write. “The brand has highlighted simplicity effectively — adding sauces, cheese, or when in doubt, bacon— and continues to benefit from successful promotions (2 for $5 sandwiches).”
