Business Communication Sales Letter
Order Instructions:
Midterm
Imagine a product that might solve a common problem in your industry of interest. Write a sales letter using Monroe’s Motivates Sequence, TARGETING a potential buyer of the product. The letter should be written in standard business format using clear, concise and compelling language, and professional writing skills. In a paragraph following the letter, explain your approach in terms of word choice, audience focus, addressing potential opposition to your product, and your appeals
SAMPLE ANSWER
Business Communication Sales Letter
23/05/2015
Client
Managing Director
Coca-cola Company
Dear Client
Despite advancement in information technology, survey show that companies lose billions of dollars in online advertisements. Some of these companies close down because of huge losses resulting from huge expenditure on advertisements. I wonder how comfortable they are out of business or making losses.
Utilization of traditional forms of advertisements requires both financial and human labor. This form of advertisement therefore requires huge investments instead of helping companies generate profits.
Resistance to accept and adopt new technology caused tremendous losses in a company in our state last year. I am here to ensure that you are not part of next year’s statistics.
Every company needs to make profits and reduce on expenses. Change is gradual. It is adopted progressively until it becomes a norm. A rival soft drink company lost over 2 billion dollars as a result of traditional marketing strategies. The online application technology am introducing is cheaper and will save you more than 10 billion dollars annually. A soft drink company in my state is currently using the application and has doubled its annual turnover.
Continue using this old technology for your online advertisements and you will collapse the company due to losses. Consider yourself being nominated the best Company in the region if you adopt this new application.
I have organized a company tour after tea break. Everyone is invited to come with us. Your opinion will really help us identify areas that need immediate improvement. If you will be unable to attend this morning, I have left some pamphlets and business cards. Feel free to call me with inquiries, concerns, and contributions (Livingston, 2010.23).
Best regards
Software Developers
Reference
Livingston, R. (2010). Advanced public speaking: Dynamics and techniques. Bloomington, IN: Xlibris Corp https://www3.caes.hku.hk/ajal/index.php/ajal/article/viewFile/508/530
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