Business Strategy Individual Assignment Academic Essay Part 1. Individual Assignment – Academic Essay 1 [50% of the module marks]
This assessment requires students to demonstrate their knowledge, understanding and analytical skills.
Discuss one of the following topics:
Topic 1. Select a company and describe its total global strategy in terms of its core business strategy, its internationalization strategy, and its globalization strategy. How successful has this company been in each aspect of its total global strategy?
Topic 2. Select an industry and analyze its globalization drivers as they were five years ago today, and what they are likely to be in five years’ time.
Topic 3. Discuss the impact of the rise of emerging market countries on the strategic planning of firms around the world. Use case study examples to support discussion.
Description: Academic Essay
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