Your team has been asked by a local community college instructor to speak to a class about health care accounting. The instructor has asked you to prepare a 10- to 15-slide presentation that includes the following:
Describe the relationship between financial statements and the supplemental components in an annual report.
Explain how the accounting equation affects financial statement components.
Determine the effects of transactions on the accounting equation.
Include the following with your presentation:
Detailed speaker notes
Specific examples
Format your presentation according to APA guidelines.
Cite 3 peer-reviewed, scholarly, or similar references to support your paper. Include citations in speaker notes and slides as appropriate.
Determine the effects of transactions on the accounting equation.
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Read: Ethnicity and Race: Making Identities in a Changing World by Stephen Cornell and Douglas Hartmann, Pg. 39-71.
1.) What is the primordial view of ethnicity? What is one limitation of this view?
2.) What is the circumstantial view of ethnicity?
What is one limitation of this view?
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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Injuries from Blunt Force Trauma Vs Sharp Force Injuries Review the following scenario:
A 911 call came in at 3 a.m. from a local nightclub. It was reported that an individual was injured and unconscious. Upon EMS arrival, the victim was dead. You are called to the scene to investigate. This is your first death scene. You are having difficulty identifying the wounds on the body. Answer the following questions:
In depth Brexit Analysis & its impacts on the world
I have a written essay but it needs to be rewritten. I need to provide solid arguments and support my arguments with references. Please give an offer if you are knowledgeable! This is an economics course.
You should discuss the following questions in the essay:
– How Brexit will impact the movement of factors of production in Europe, and what the possible
consequences are.
– What the possible influences on business in Canada are.
– Given the European experience of the Economic Union and Brexit, whether you think pursuing
the formation of an Economic Union in North America, similar to the EU, will be beneficial for
Canadian businesses.
Support your reasoning with valid references and present examples wherever relevant.
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Reflective Log your favorite nutritional supplement The ads and testimonials for nutritional supplements are among the most effective marketing tools ever, as is supported by the unprecedented growth in the sales of energy drinks, dietary supplements, vitamin beverages, and stimulants. Select for this exercise one of these products you are already purchasing for your own use or any product of this kind that interests you. Use information provided on the product label and from the product’s Web site as needed to respond to these questions in your log: 1. What claims are made about the benefits of the product? 2. What research is cited or what evidence is supplied to support the truth of these claims? 3. Who are the people who have provided testimonials in support of the product? 4. What level of expertise do these individuals have with regard to human nutrition? 5. Were any of these individuals paid to provide their endorsement? 6. What warnings, risks, or potentially harmful side effects are presented? 7. What ingredients does the supplement contain? Individual Exercises What’s wrong here? For each of the following, explain the mistake that makes it untrue. 1. A statement is a tautology if it is true. 2. A statement that is self-contradictory is seldom true. 3. We can tell if a claim is true or false by looking at what it means. 4. If a claim cannot be confirmed by an independent investigation, then it must be false. 5. If an independent investigation produces evidence that is consistent with a given claim, then the claim must be true. 6. Experts have the rightful authority to impose their beliefs on other people. self-contradictory statement is a sentence that is false entirely because of the grammatical construction and the meanings of the words used to form the sentence. tautology is a statement that is necessarily true because of the meanings of the words. 8. Biologically and nutritionally, what does each ingredient do? In other words, what is its function? 9. Is the supplement “specially formulated” in any way that is purported to enhance its efficacy? 10. Who are the target consumers of the supplement? Who should use it? 11. What have you been told about the supplement by friends, coaches, and salespeople? 12. Who produces/manufactures the supplement? What is that producer’s reputation? 13. Is the supplement approved as “safe and effective” by the federal Food and Drug Administration? 14. In terms of the nutritional benefits and risks, how does the supplement compare to the items on this list: orange juice, milk, coffee, standard multivitamin tab- lets, carrots, apples, broccoli, ordinary yogurt, cottage cheese, peanut butter, tuna fish, baked turkey breast, and wheat bread? 15. Reflect on your answers to questions #2–14 and then evaluate the claims you wrote down in #1. Are they true, plausible, implausible, or untrue, or should you suspend judgment about those claims?
7. Relativism is the highest stage of cognitive development college students can achieve.Individual Exercises What’s wrong here? For each of the following, explain the mistake that makes it untrue. 1. A statement is a tautology if it is true. 2. A statement that is self-contradictory is seldom true. 3. We can tell if a claim is true or false by looking at what it means. 4. If a claim cannot be confirmed by an independent investigation, then it must be false. 5. If an independent investigation produces evidence that is consistent with a given claim, then the claim must be true. 6. Experts have the rightful authority to impose their beliefs on other people. self-contradictory statement is a sentence that is false entirely because of the grammatical construction and the meanings of the words used to form the sentence. tautology is a statement that is necessarily true because of the meanings of the words. 8. Biologically and nutritionally, what does each ingredient do? In other words, what is its function? 9. Is the supplement “specially formulated” in any way that is purported to enhance its efficacy? 10. Who are the target consumers of the supplement? Who should use it? 11. What have you been told about the supplement by friends, coaches, and salespeople? 12. Who produces/manufactures the supplement? What is that producer’s reputation? 13. Is the supplement approved as “safe and effective” by the federal Food and Drug Administration? 14. In terms of the nutritional benefits and risks, how does the supplement compare to the items on this list: orange juice, milk, coffee, standard multivitamin tab- lets, carrots, apples, broccoli, ordinary yogurt, cottage cheese, peanut butter, tuna fish, baked turkey breast, and wheat bread? 15. Reflect on your answers to questions #2–14 and then evaluate the claims you wrote down in #1. Are they true, plausible, implausible, or untrue, or should you suspend judgment about those claims? 7. Relativism is the highest stage of cognitive development college students can achieve. 8. To doubt the truthfulness of a rightful authority means that a person is being disrespectful. 9. If a celebrity endorses a product, you can be sure that the product is of high quality. 10. If we do not believe that a claim is true, then we must believe that the claim is false. 11. No one can evaluate emotionally charged claims. 12. Critical thinking forces people to be cynical. your best and worst commercials: We see or hear dozens of ads and commercials each day on TV, on the radio, on Web pages, in the newspaper, on T-shirts, on billboardsetc. (Have you ever asked yourself why we pay for clothing that sports a logo or promotes a brand name, instead of demanding that the corporation pay us to wear that clothing?) Mark the time. For the next 24 hours, keep track of the ads and commercials you see or hear. Focus on the ones you think are the very best and the ones that are the very worst. Keep two lists and refine the lists by crossing off and adding candidates as you hear or see another that is better or worse. After 24 hours, analyze your top three and your bottom three. What makes them the “best” and the “worst” in your mind? Were they funny, informative, creative, and effective in influencing you to want the product they were promoting? Or were they boring, stupid, confusing, and ineffective? selling risk with the evening news: Watch the national news on CBS, NBC, or ABC. Focus on the commercials and make a list of each one and what it is advertising. In each case, the product can benefit people, and yet each comes with a measure of risk. The job of the commercial is to lead us to desire the product in spite of its inherent risks. When a commercial for a drug or medical device comes on, listen very carefully to the list of side effects and cautions. Write down as many as you can for each drug or medical device that is advertised. When a car commercial comes on, note what the manufacturer is using to sell the car (e.g., sex, power, prestige, popularity, comfort, fuel economy, safety, or resale value). When a banking or investment commercial comes on, record the disclaimers, cautions, and exceptions, like “not a guarantee,” “read the prospectus carefully before investing,” and “rates and conditions subject to change without notice.” After the news broadcast is over, review your lists. Which of the commercials, in your judgment, was the most misleading with regard to the risks associated with the product? Why? Which company provided the least substantive guarantees with regards to the product’s expected benefits in its commercial? Explain your choices. Group Exercises claims cost money and cause pain #1: Occasionally reputable sources present apparently divergent claims. But strong critical thinkers can still sort through the diver- gent claims and assess them by looking for the reasons and evidence upon which they are based. Many reputable in whom do you trust? When you think about it, you have known a great many people now and throughout the years, such as family, friends, teachers, co-workers, and classmates. Identify two people you trust. Then review the list of 12 criteria of a credible and trustworthy source and see how many of them are fulfilled by each of the people on your list. Did either of those people do things or say things that lead you to evaluate them highly on one or more of the 12 criteria? Did either ever do anything that would disqualify them from being trusted by you because they missed on one or another of the 12 items? Next, think of two people you do not trust. Has either done something or said something relating to one or more of the 12 criteria that leads you to regard him or her as untrustworthy? What did he or she do and how did you connect that to being untrustworthy? Do you notice that it takes much effort to build trust and little effort to lose it? pacific northwest tree octopus endangered! “The Pacific Northwest tree octopus (Octopus paxarbolis) can be found in the temperate rainforests of the Olympic Peninsula on the west coast of North America. Their habitat lies on the Eastern side of the Olympic mountain range, adjacent to Hood Canal. These solitary cephalopods reach an aver- age size (measured from arm-tip to mantle-tip,) of 12–13 in. (30–33 cm). Unlike most other cephalopods, tree octopuses are amphibious, spending only their early life and the period of their mating season in their ancestral aquatic environment. Because of the moistness of the rainforests and specialized skin adaptations, they are able to keep from becoming desiccated for prolonged periods of time, but given the chance they would prefer resting in pooled water.” For remarkable pictures and background info onselling risk with the evening news: Watch the national news on CBS, NBC, or ABC. Focus on the commercials and make a list of each one and what it is advertising. In each case, the product can benefit people, and yet each comes with a measure of risk. The job of the commercial is to lead us to desire the product in spite of its inherent risks. When a commercial for a drug or medical device comes on, listen very carefully to the list of side effects and cautions. Write down as many as you can for each drug or medical device that is advertised. When a car commercial comes on, note what the manufacturer is using to sell the car (e.g., sex, power, prestige, popularity, comfort, fuel economy, safety, or resale value). When a banking or investment commercial comes on, record the disclaimers, cautions, and exceptions, like “not a guarantee,” “read the prospectus carefully before investing,” and “rates and conditions subject to change without notice.” After the news broadcast is over, review your lists. Which of the commercials, in your judgment, was the most misleading with regard to the risks associated with the product? Why? Which company provided the least substantive guarantees with regards to the product’s expected benefits in its commercial? Explain your choices. Group Exercises claims cost money and cause pain #1: Occasionally reputable sources present apparently divergent claims. But strong critical thinkers can still sort through the diver- gent claims and assess them by looking for the reasons and evidence upon which they are based. Many reputable in whom do you trust? When you think about it, you have known a great many people now and throughout the years, such as family, friends, teachers, co-workers, and classmates. Identify two people you trust. Then review the list of 12 criteria of a credible and trustworthy source and see how many of them are fulfilled by each of the people on your list. Did either of those people do things or say things that lead you to evaluate them highly on one or more of the 12 criteria? Did either ever do anything that would disqualify them from being trusted by you because they missed on one or another of the 12 items? Next, think of two people you do not trust. Has either done something or said something relating to one or more of the 12 criteria that leads you to regard him or her as untrustworthy? What did he or she do and how did you connect that to being untrustworthy? Do you notice that it takes much effort to build trust and little effort to lose it? pacific northwest tree octopus endangered! “The Pacific Northwest tree octopus (Octopus paxarbolis) can be found in the temperate rainforests of the Olympic Peninsula on the west coast of North America. Their habitat lies on the Eastern side of the Olympic mountain range, adjacent to Hood Canal. These solitary cephalopods reach an aver- age size (measured from arm-tip to mantle-tip,) of 12–13 in. (30–33 cm). Unlike most other cephalopods, tree octopuses are amphibious, spending only their early life and the period of their mating season in their ancestral aquatic environment. Because of the moistness of the rainforests and specialized skin adaptations, they are able to keep from becoming desiccated for prolonged periods of time, but given the chance they would prefer resting in pooled water.” For remarkable pictures and background info on this problem search “Pacific Northwest Tree Octopus.” Seriously, why did the tree octopus problem cause such a stir among teachers? investigators have looked into the health claims for the dietary supplement ginkgo biloba. It is said to improve cognitive functioning, assist memory, and help focus attention. Google “Ginkgo biloba health study” and review the research published in respected sources over the past SHARED RESPONSE Two Better Than One?
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answer one of the following questions. Response should be 1-2 pages in length. Single spaced.
1) What is emotivism? Does it make the apparent fact of moral disagreement so problematic? Discuss the pros and cons of viewing morality as emotivism does. Provide analysis and include appropriate citations.
2) Compare and contrast utilitarianism and natural law theory in their analysis of a moral act. Include Analysis of the principle of double effect and apply both theories to a contemporary moral issue . Include appropriate citations and analysis.
3)what are the main similarities and differences between traditional ethical theories and virtue ethics?What are the most important question in ethics as far as virtue is concerned? Do you agree hat those are the most important ethical questions? Analyze, explain and cite.
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In your response posts, compare your experience to your peers’ experiences:
* Compare similarities and differences between your plan for implementing what you have learned throughout the course and your peers’ plans.
* How could your peers’ insights on how to approach the study of technology through the four lenses be useful to you?
Ensure you support your ideas with information presented in the course material and other scholarly resources.
Justin Barker posted Feb 26, 2019 10:09 PM
How do the four lenses approach the study of technology with respect to the individual and society?
• Social Sciences:
o The social sciences would be most concerned with the psychological effects of products or how it would effect our relationships. Are we likely to become addicted to product x and how can we adjust the design to lessen or avoid this.
• Natural Sciences:
o The natural sciences would be most concerned with the biological implications of product x. Could this product have some adverse effect on our ability to sleep at night, for example. This could influence designers to adjust the design so that we see less blue light in the evening.
• History:
o Looking through the history lens, the design of product x could avoid bad design. Some examples include avoiding types of batteries that heat up to dangerous levels or avoid using a metal band around the edge of the device that blocks cell reception when held a particular way.
• Humanities:
o The humanities lens would study how product x effects the various cultures around the world. Does this product isolate a group of people? Does product x allow for the free exchange of information between all groups of people?
• How do the four lenses represent a way of seeing technology?
Our eyes provide two sets of input for our brain to process the images. Our brain combines them into one picture that we ‘see’. This is how I see the four lenses. They aren’t individual pieces, but a way in which our view of technology should be painted. It takes input from all four rather than the sum of each.
• What are the implications of technology on the future?
One of the things that I appreciate having been exposed to in this course is that there are a lot of really smart people thinking through technological advancement. Even as the technology is being created, it is funneled through the various lenses. Even if we come to the same conclusion about product x, starting the conversation earlier in the development cycle affords us the opportunity to lower the negative impact on society.
• How can technology help build community and bring us together?
Hackathon’s focused on the humanities and social issues are becoming more common. Hack’s for Humanity, for instance, is a 36-hour hackathon challenging participants to create technologies to address local and global issues (“Hacks for Humanity – Hackathon for Social Good,” n.d.).
• How are you going to implement what you have learned in this course and used in your presentation in your own life?
The one thing that has stuck with me most about this course and in my project, is the levels of abstraction technology can often create. It is meant to make things easier for the practitioner and to lower the barriers to entry. In the process it can remove the knowledge of the underlying technology (Bajcsy, 2018). To build robots in the past, you needed a solid engineering and math background. Today, many of the software needed is in an easy-to-use library and YouTube is filled with tons of how-to videos. My takeaway: when I find something that interests me, go back and pick up some of the underlying skills to become better at the craft.
REFERENCES:
Bajcsy, R. (2018). Robotics in Service and the Responsibility to Society [Ethical, Legal, and Societal Issues]. IEEE Robotics & Automation Magazine, 25(4), 117-118. doi: 10.1109/mra.2018.2873029
Hacks for Humanity – Hackathon for Social Good.
Joshua Croteau posted Feb 26, 2019 8:15 AM
The four lenses approach the study of technology by viewing it in various, well, lenses. All while considering the prospective of individuals and society. This has shown us that there are various ways that technology impacts different aspects of life. And each of the lenses seems to be a timeless way to break down the technology as it doesn’t really change. But rather the technology it describes changes. Technology is going to continue to change and it will be adapted to every day life all while cycling outdated technology that used to fill these needs out. It can also bring people together. Through various technologies such as social media, advertising, and more. It has a way of bringing people together at times.
This course has definitely given me a different prospectives on the study of technology and how it relates to various aspects of life. I really enjoyed breaking it down and it’s something I will continue to do when I’m out and about in life.
Tammy Harris
• How do the four lenses approach the study of technology with respect to the individual and society? The study of technology with respect to the individual and society viewed through the four lenses is quite interesting. Through history lens, people use to communicate in very primitive ways (i.e. drawings, smoke signals, telegrams, and etc.). Today, technology has come a long way. People can call each other from wireless cell phones, send text messages, and/or even facetime one another. The humanities lenses involve creativity. People can design new applications that enable better business services and opportunities. Also, those who are artistic; could create and design artwork in ways that were not possible in the past. In addition, people can travel the world at their fingertips and see many pieces of artwork held in museums in many countries, view how different cultures live, and so much more via technology (i.e. laptops, cell phones, and tablets). Socialization and technology have taken on a new twist in today’s society. Social Science and technology has connected people globally and has shaped relationships and communication in so many amazing ways. In module one, I have learned about the Social Construction of Technology (SCOT) theory. It was stated in Module 1, “SCOT takes the theoretical concept of social constructionism and applies it to the development of technology.” (Dr. Lyons, 2019). As technology is newly designed, enhanced, and improved; the way people socialize improves as well. Technology from a natural science perspective has changed the way people live and enable new challenges for everyone in the world today. For example, people are able to travel to space. Another great way technology and natural science together have a magnificent connection are through invitro and surrogation. Today, women are capable of having children even though they may have childbearing issues. Science and technology together have made it possible for a scientist to figure out innovative ways to make things work.
• How do the four lenses represent a way of seeing technology? Technology can be seen through many facets of life which include the four lenses. History, how technology has changed over time. Natural Science, how technology can be utilized to advance medicine; which will inevitably prolong our lives. Social Science, how technology has advanced and improved the way our society interact and communicate with one another. Humanities, how technology enable creative ways cultures, artwork, architecture can be viewed worldwide at our fingertips.
• What are the implications of technology on the future? The implications of technology on the future are medical cures for diseases, new safety innovations found in automobiles (i.e. automatic breaks, cameras, self-driving cars, and etc.). Overall, I foresee technology in the future to continuously advance the way we live our lives. However, the negative aspects of technological advances are that we all will have less privacy and criminals will take advantage of technology to figure out new ways to commit crimes.
• How can technology help build community and bring us together? There is a saying about how “it takes a village to raise children”. As a mother, I find this to be true. Although I did not live in the same household as other family members, technology has kept our family relationship close and connected. My mother and father have always been a staple in how my siblings, myself, and our children were raised. Technology has made this possible because my parents were able to constantly talk to all of us via cell phone (i.e. verbally, text, and/or facetime). The connection/communication was not always face-to-face, but the effects were all the same. Therefore, technology has strengthened our family’s bond.
• How are you going to implement what you have learned in this course and used in your presentation in your own life? What I have learned about technology and society in this class is that there will always be new innovative and creative ways to live, communicate, view things, and evolve. I will forever view technology and socialization through the four lenses. Doing so gives me a well-rounded perspective of society and the way we live. I will continue to take every opportunity and advantage to utilize technology in the best way possible. I will also continue to utilize technology to keep a close bond with family, friends, and clients.
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Using our syllabus, take any two articles listed (you can go ahead in the syllabus and use articles that we haven’t discussed yet, and you can take one article from two different weeks) and write a 3-5 page paper discussing them in depth. How do they work in concert? where do they disagree? How and why do you agree or disagree with the authors? Make sure to cite the articles.
Length: 6-8 double-spaced pages, exclusive of cover page, abstract, and references. (Papers less than 6 full pages will not meet the length requirement (be sure to check line space settings in Word). Papers should not be longer than 10 pages. 2. Typed in Times New Roman size 12 font (or as required by instructor). 3. APA style; be sure to follow formatting and style guidelines 4. Rhetorical style: Argumentation 5. References page must include a minimum of 7 sources, at least half of which are scholarly.
Develop an Annotated Working Bibliography Once you have begun conducting research, you will complete Steps 1 and 2 of the Annotated Bibliography assignment, Find 14-21 potential sources for use in your Researched Argument (RA) essay. Consultation with the librarian is highly encouraged. ? Familiarize yourself with them—give each article a quick once over, so you have a basic understanding of what it discusses. Download or archive original sources. o As you locate potential sources, run each one through your CRAAP Checklist to figure out if you should use it in your essay. If the source is not relevant or the quality is weak, you should not continue to use it. ? Rank each article based on how useful you think it will be or how likely you are to use it in your final essay, with #1 being the article you think will be most useful. Write 1-1 ½ pp. discussing why you ranked your sources the way you did. In your discussion, you must include your top and bottom choices, and at least one from the middle. Step Two Due: Use your first 7-10 sources to create your AWB (or, however many you plan to use in your final RA essay!). Remember, when putting together your AWB, you will present your sources alphabetically by author’s last name. Include the following information in paragraph form for each AWB entry: ? Citation (APA style) ? Introduction to topic and approach (presentation). Example: In this [type of text], [author’s last name] discusses ________________. ? Summary of main claim and supporting arguments/reasons. Example: [Author’s last name] argues _____________ and uses the following support: ___________________. ? An evaluation of the text: the strengths and weaknesses of the argument, evidence, presentation, bias. ? Explanation of how this source might be useful to you in your project. Be specific! What parts of the article will support which parts of your argument and how? Will you quote or paraphrase them? ? Discuss any areas in which it agrees or disagrees with the ideas presented in your other sources. ? After analyzing the resource in depth, do you still feel it is as useful as when you originally ranked it? Why or why not?
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Introduction
3.1: Diffusion of Innovation and Product Concepts (25 marks)
3.2: Product Management Concepts (50 marks)
3.3: Pricing Strategy (20 Marks)
3.4: Report Structure and Presentation (5 Marks)
Assignment 3: Create the Value Introduction
This assignment has been designed to help you integrate and apply the marketing concepts, terms, and information you have learned up to this point. These concepts provide a foundation on which other course concepts are built. Assessing your comprehension will help ensure that you are on track to successfully complete the course. This assignment is worth 10% of your final grade in the course.
3.1: Diffusion of Innovation and Product Concepts (25 marks)
Suggested time: 1 to 2 hours
Length: Please write your response in point form and limit your response to 2 to 3 pages using 1.5 line-spacing.
Assessment: This part of the assignment will be assessed using the following criteria:
• Understanding of the factors that influence the adoption and diffusion of innovation.
• Identification and description of the marketing mix implications of each factor in this context.
As a member of Microsoft’s a new product team you participated in the development and marketing of “Surface” the company’s entry into the tablet world.
Go to Microsoft’s website at http://www.microsoft.com/Surface/en-CA. Review the product information about their tablet, the Surface.
1. Consider the product factors that influence the rate of adoption and diffusion of innovation. For each of the five factors, explain how that factor might affect the speed of the adoption of the new tablet, the Surface. Will each factor increase or decrease the rate of adoption? (10 points)
2. Identify five other non-product-related factors that might influence the rate of diffusion of innovation. Draw from your own experience on what influenced you to buy or not to buy a new product. (5 points)
3. Then make five marketing recommendations to the Microsoft’s team manager that will speed the adoption of the new product now that it has been introduced. These might relate to personal factors, sociocultural factors, organizational factors, or other factors outside of the control of marketers. (10 points)
3.2: Product Management Concepts (50 marks)
Suggested time: 2 to 4 hours
Length: Please write your response in essay format and/or point form as appropriate and limit your response to 4 pages using 1.5 line-spacing.
Assessment: This part of the assignment will be assessed using the following criteria:
• Comprehensiveness
• Depth of insight and analysis
• Rationale/support for the conclusions drawn
Go to the Internet and log onto Starbucks’ website at http://www.starbucks.ca. At the bottom of the home page under “About Us” read about the company’s heritage, company, and investor relations (overview). Go back to the top of the home page and review the products, menu offerings, and the responsibilities of the company. If you have an opportunity visit a Starbucks store. (This is not necessary to successfully complete this part of the assignment.)
Now answer the following five questions:
1. In spite of heavy competition from other coffee retailers in the marketplace, Starbucks secured the largest market share. What five factors do you think accounted for Starbucks’ success in securing its market share? (10 points)
2. Using marketing concepts, terms, and information from this module, describe Starbucks’ product strategy of in terms of:
• Product concept: core, actual, augmented, and potential product. (8 points)
• Product line: width, length, depth, and product line strategy. (12 points)
3. Describe and evaluate the branding strategy for Starbucks. What are the main advantages and disadvantages of this strategy? (5 points)
4. Given Starbucks’ growth all over the world, how would you recommend they organize their marketing effort (the structure of the people) for managing existing products and developing new products? (5 points)
5. In your opinion, what stage of the product life cycle are Starbucks’ products? What makes you think so? What are the marketing mix implications of being in this stage? Discuss product strategy, pricing strategy, distribution strategy, and communication strategy implications. (10 points)
3.3: Pricing Strategy (20 Marks)
Length: Please write your response in point form and limit your response to one to 2 pages using 1.5 line-spacing.
Assessment: This part of the assignment will be assessed using the following criteria:
• Comprehensiveness
• Depth of insight and analysis
• Rationale/support for the conclusions drawn
When pricing a new product, a marketer will select a strategy from several different price strategy options. The most common strategies used are skimming price and penetration price.
1. What are the advantages and disadvantages of each of these two price strategies for the organization? (10 points)
2. What are the advantages and disadvantages of each of these two price strategies for the customer? (10 points)
3.4: Report Structure and Presentation (5 Marks)
Remember, you will be judged by the structure, clarity, presentation, and quality of your work. Prepare and present your assignment in a formal manner suitable for business.
To ensure the quality of your written work, refer to the Assignment and Final Project Structure under the Assignments Section on the course navigation bar.
Assessment Criteria
The assignment will be evaluated using the following performance criteria:
Content—Address all points of information as outlined in the criteria and content for the assignments and Final Project. Incorporate specific references to readings, theories, ideas, and feedback that assisted you in rethinking your experiences and increasing your awareness of your marketing skills.
Knowledge—Demonstrate your knowledge, understanding, skills and perspectives on the course’s learning materials by applying them in the assignments and Final Project. Link theory and practice by applying what you learned from the readings, reflections, and practical application of your new marketing skills and from discussions with your fellow students.
Theory & Practice—Demonstrate the connections between the work of others (course materials, readings, activities, and discussions) and actual organizational principles, practices, and processes. Go beyond general descriptions. Be thoughtful and critical in your analyses, conclusions, and recommendations.
Critical Thinking—Use reflective, logical, and rational thinking to gather, combine, process, interpret, and analyze the information to develop a reasonable conclusion. Provide examples to support your comments and observations. Be specific and concrete. Tell a complete story. Avoid generalizations. Support a statement with a specific example that demonstrates your understanding and skill.
Note
Reference all quotations appropriately using the APA style (author, date, title, publisher, page number) and when needed provide website URLs or references. Visit the TRU Library at http://www.tru.ca/library/distance.html and access “How do I…?” for further information about how to cite resources.
Describe and evaluate the branding strategy for Starbucks. What are the main advantages and disadvantages of this strategy? (5 points)
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