Change Consumer Behavior with These Five Levers: https://hbr.org/2012/11/change-consumer-behavior-with
Don’t Persuade Customers – Just Change Their Behavior: https://hbr.org/2014/02/dont-persuade-customers-just-change-their-behavior
No need the summary
Describe how each article applies to a different marketing problem that brands you know well are facing. Using ideas borrowed from each article, please recommend actionable solutions to each problem.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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