Comfort Sleeper Sofas by American Leather All information regarding the sleeper sofas is on the American Leather website. Several Youtube videos of the company’s processes, brand history, etc. are also directly on their website.
Sleeper sofa comes in 14 different styles.
Final research paper will be 6 page in total. The paper is broken down into different sections:
I. INTRODUCTION: 2 pages over the classification and the brand.
II. RESOURCE LIST: Identify the vendors and sources of supply within the selected classification of merchandise carried by your site. Identify wholesale and retail pricing if available.
III. MARKET SEGMENTATION ANALYSIS: Using the techniques of Market Segmentation analysis, identify the target market for the selected classification of
merchandise carried by your site.
IV. ANALYSIS OF THE COMPETITION: Using competitive segmentation, assess the market position of the classification within your geographical region and or through ecommerce competition.
V. MODEL ANALYSIS: Using at least two models such as SWOT, Portfolio Analysis – Boston Matrix and or Product Life cycle, etc. *Outline and quantify the appropriate strategy for managing the classification during the next season.
VI. REPORT TO MANAGEMENT/EXECUTIVE SUMMARY: Prepare an executive
summary of your analysis (the long Research Paper), for reaching your goals for the classification for the next season, including:
• STRATEGY STATEMENT = Strategy (big picture)
• TACTICAL PLAN = Tactics (specifics) on how to get “there”
• FISCAL CONTROL PLAN = What will be the cost of implementing the plan?
APA Format
