Consumer Attitudes Towards Online Shopping
The students are expected to display understanding of consumer attitudes and the importance of considering consumer attitudes when designing retail marketing strategies. They should critically evaluate and apply the best model for examining consumer attitudes and discuss the implications of this knowledge for retailers. Students are asked to conduct a research project on consumer behaviour and retail strategy. Students are required to submit a report of 4,000 words for their project.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
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