Customer Relationship Management
Read Walt Disney’s CRM Strategy Case 12-1 (attached) and then answer the following:
1)Discuss the relationship between a company’s CRM strategy and business strategy.
2)Discuss the role of CRM software in improving the company’s strategic advantage.
3)Which CRM process according to you is most critical? Explain why.
4)Discuss the role of CRM in e-business and e-commerce.
Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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