The grading rubric is divided into the following sections, mostly corresponding to these tasks.
Analysis of Social Media Channels: Activity & Tone 4 points
Analysis of Online Reputation Management & Web PR 3 points
Overall Professionalism and Presentation Quality 3 points
Total Points 14 points
Your analysis and write-up are to be completed within this file and then saved and uploaded to the designated Moodle dropbox. Make sure to read the instructions for each section carefully. You will not earn full marks if you do not provide sufficient content. The three worksheets that you will complete during the semester will then form the basis of your final paper that is due at the end of the course.
Remember, these worksheets are not “drafts,” as they will also be graded for professionalism, formatting, grammar and spelling, paragraph development, and the proper inclusion of APA reference citations and bibliography (including website references for the tools that you used in your analysis).
Before proceeding, complete the information below. Then, save the file using your student number as the file name (e.g., 300123456.docx). If you are working with a partner, use both student numbers in the file name (e.g., 300123456-300987654.docx).
Company Website URL:
Student 1 Name:
Student 1 Number:
Student 2 Name:
Student 2 Number:
Note that you may complete this project as an individual or with a partner from this section.
Does your company and its competitors collect customer email addresses (e.g., via “contact us” forms on their website)? Are there company newsletters that you can subscribe to? If so, how frequently are they sent out and for what purpose?