Entrepreneurship Risk Reduction in Obtaining Money Case Analysis Points
IT HAS TO BE 500 WORDS EXACT
NOTE: You will lose points if you only repeat the facts without your analysis.
Point Allocation for Written Analysis
Asterisked Cases: 500 words (one page); done individually; printed; margins
Evaluate the business from an investment banker’s (consultant’s) perspective for your financier clients who you hope to retain as clients for future assignments
(i.e. no bad advice but you do have to recommend and sell deals to stay in business).
1. Opportunity Evaluation
……………………………………………………………………………………………………4
Questions such as: How good is it? What is the potential (market size; growth rate; potential; company’s competitive
advantage; etc.)? What is the value-adding potential? What type of margins can it offer? What is the long-term sustainability?
How attractive are the industry and its stage? What kind of business can it create? What is the stage of the venture and what
are the risks?
2. Business & Marketing
Strategy…………………………………………………………………………………………4
Questions such as What are the business’s goals? What is the business’ competitive positioning and strategy: is it viable and
does strategy take maximum advantage of long-term competitive advantage? What are key risks for the investor? How can an entrepreneur
reduce risks to obtain money?
3. Management
………………………………………………………………………………………………………………
…….4
Questions such as What are the management requirements for the business to achieve its goals? How would you evaluate the
management (team) to fit with company needs based on its track record, nature of team, goals, and attitudes, etc.? What would
you recommend?
4. Analysis and Recommendations?
………………………………………………………………………………………3
Questions such as Your analysis of key points – pros and cons (How good is the opportunity? Does the strategy take maximum
advantage of the opportunity or are there problems in the way that the business strategy is developed? What are the risks and
can they be reduced? If so, how?) What is your recommendation – invest, do more study or turndown. Note that study costs
money.
TOTAL………………………………………………………………………………………………………….
…………………..15
