Environmental Scanning Strategy Determine how to create value and sustain competitive advantage.
Evaluate the company’s external environment.
Assess the company’s general environment.
Evaluate the organization’s industry operating environment. Organizational environment consists of both external and internal factors. Environment must be scanned so as to determine development and forecasts of factors that will influence organizational success. Possession and utilization of information about occasions, patterns, trends, and relationships within an organization’s internal and external environment. It helps the managers to decide the future path of the organization. Scanning must identify the threats and opportunities existing in the environment. A threat for one organization may be an opportunity for another.
