Evaluation of Business Performance of Apple Inc Please follow the requirement in the two PDF files. I choose the topic No.8 An analysis and evaluation of the financial and
business performance of Apple Inc. between 26 September 2015 and 28 September 2016.
When analyzing ratios, it MUST analyze
apple and it\’s competitor Samsung.
Part I will be 1000 words-Part 1: Project objectives and overall research approach
1. Project topic area and the organization chose (and reasons for choosing these) ( introduction of the organization)
2. Project objectives and research questions
3. Overall research approach
Part II will be 2000 words.-Information gathering and accounting/business techniques
1. Information gathering
a. Sources of information
b. Methods of collecting information
c. Limitations of information gathering
d. Ethical issues encountered
2. Accounting /business techniques
a. Financial ratios and limitations
b. Business model and limitations
Part III will be 4500 words-Results, analysis, conclusions and recommendations
1. Financial ratios
a. Growth
b. Profitability ratios
c. Liquidity ratios
d. Activity ratios/ Efficiency
e. Leverage ratios
f. Shareholders ratios
2. SWOT analysis
a. Strengths
b. Weaknesses
c. Threats
d. Opportunities
3. Conclusions and recommendations
