Event Planning for Brand Association Improvement Produce an Event Plan that includes at least two content pages and a reference page.
1) A review of what the major goals of your event will be (These can be broad and don’t have to be measurable, For Example, The goal of this event is to improve the brand association for customers of ABC company and show that they are very high tech)
2) A discussion about what the competitive marketplace is like and how it might impact your event (Are there other events going on at the same time? What is the general economy like?)
3) A general budget for your event (Include expected income and sources and expenses, what is the expected balance when the event is done?)
4) A few general Objectives – These are measurable (For example We would like to attract 300 paying people to our event)
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