Examine Data Types and Characteristics

Examine Data Types and Characteristics
Examine Data Types and Characteristics

Week 1 – Assignment: Examine Data Types and Characteristics, Creating an Online Survey

This assignment will focus on the different data (variable) types based on measurement levels. This activity will also introduce the survey method of gathering data. One of the things you need to do in creating a survey is to decide on the data type—how you are going to measure your variables.

For this assignment, create an account (free version) on the SurveyMonkey online system and then create a survey by reverse engineering an existing data set that came from a survey data set.

Go to www.surveymonkey.com and set up a free account. You can use your NCU email address to set up this account if you do not want to use a personal email.

Reconstruct (reverse engineer) and enter into SurveyMonkey a new survey that would be collected from the data found in the Excel file: “Student Survey.” SurveyMonkey has several tutorials on how to use their product and how to set up questions and response choices. On their website, you will also find some very good templates illustrating several common survey types; use them as guidelines.

Pay particular attention to specifying the data type of the responses and proper wording and instructions for the respondent to have as a guide encouraging valid responses.

Once you create your survey, please copy the URL link that SurveyMonkey generates for a respondent to fill out and paste it into a Word document. This Word document is what you will upload for your assignment.

Your survey should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Be sure to adhere to Northcentral University’s Academic Integrity Policy.

External Resource (S): Books and Resources for this Week
1. Burns, R. P., & Burns R. (2008). Business research methods and statistics using SPSS. Thousand Oaks, CA: Sage Publications Inc.
Read chapter 19 and 20

2. SurveyMonkey. (2016).
View Website and Create Free Account

Supplemental (External) Resource


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