Federal Trade Commission
Franchising, according to the Federal Trade Commission, is a method of doing business by which the franchisee is granted the right to engage in the business of offering, selling or distributing goods or services under a marketing plan or system prescribed in substantial part by a franchisor and which is substantially associated with the franchisor’s trademark, name, logo or advertising (Boroian & Callaway, 2008).
Federal Trade Commission
Quick service franchises are an incredibly popular and standard perspective of the lay perspective on franchisable businesses. In emerging markets such as Cape Town, quick service franchises have become the second largest segment of the franchising industry.
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