Global Business
Throughout this semester you will work in a small group (maximum four persons) to analyse the strategic activities and decisions of a multinational company of your choice to establish a subsidiary in an international location. Please note that the MNC must not have a presence established in your target international location and you will be required to demonstrate this as part of your report.
The theme is Walmark in Nigeria
iii. Reasons for choice of location for the subsidiary;-
*PESL
*Marketing mix
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