Google AdWords for advertisers
Google AdWords for advertisers
www.google.com/ads
As you’ve surfed the Web, chances are strong that you’ve seen targeted
Google text ads on a number of different websites. You’ve probably also
noticed sponsored links on the Google website that relate quite
closely to the topic you searched. Google offers two advertising
programs—Google AdSense for Web publishers, and Google AdWords for
advertisers. Look up Google advertising on the Internet
(www.google.com/ads) and take their virtual tour of each of these
programs. Write a brief description of how each program works, and
include your thoughts on why both programs have been so successful.
If you were a Web publisher or an advertiser, would you use these
programs? Why or why not?
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Use at least three (3) quality references Note: Wikipedia and other related websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
