Houston Methodist Approach and Values of Social Media Order Instructions: For the following questions, the company is Houston Methodist.
1. Question: What are Houston Methodist’s approach and values associated with social media?
Answer: APA formatted with in-text citation (150-200 words)
Source (APA formatted)
Creditability – Do you trust this information?
2. Question: What is Houston Methodist’s goal for social media presence?
Answer: APA formatted with in-text citation (150-200 words)
Source (APA formatted)
Creditability – Do you trust this information?
3. Question: How does Houston Methodist use social media compared to its competitors?
Answer: APA formatted with in-text citation (150-200 words)
Source (APA formatted)
Creditability – Do you trust this information?
4. Question: How should the success of social media presence be measured?
Answer: APA formatted with in-text citation (150-200 words)
Source (APA formatted)
Creditability – Do you trust this information?
5. Question: How might social media use present ethical problems for Houston Methodist?
Answer: APA formatted with in-text citation (150-200 words)
Source (APA formatted)
Creditability – Do you trust this information?
6. Question: What is one way that demographics, global presence or diversity might impact Houston Methodists about social media use?
Answer: APA formatted with in-text citation (150-200 words)
Source (APA formatted)
Creditability – Do you trust this information?
Houston Methodist Approach and Values of Social Media Sample Answer
Introduction
Social media is one important aspect of the business. It has been able to create platforms that enable businesses to perform better. This coursework focuses on approaches to social media for Huston Methodist. Houston Methodist’s use of social media in comparison with competitors is also highlighted among other factors.
- Houston Methodist’s approach and values that are associated with social media involve empirically identifying the consumer attitude towards social media advertisements that are based on demographics. Houston Methodist recognizes the importance of social media by taking the hospital into the digital world. Therefore the hospital can understand the full potential of leveraging the community benefit programs and patient engagement in a certain way even before the advent of the internet (Angelle, 2011). Houston Methodist implements and manages informed decisions that define the professional use of social media despite the current trends. The hospital centralizes social media messaging so that everyone is not only following the same guideline but also supporting the mission of the hospital. The social programs created by the Houston Methodist are integrated within the framework of the communications and marketing strategies of the hospital. The hospital runs effective marketing programs that can be adapted for social media through the use of digital media advertisements to enhance and promote services within the hospital.
Credibility: Yes I trust this information.
- Houston Methodist’s goal for social media presence is to raise awareness of their brand. It is because customers have to be aware of the services provided by the hospital and therefore interact with them on social media sites. Their goal is also to create loyal visitors who visit the site frequently. Houston Methodist can know and understand the direct relationship between social activities and sales. Houston Methodist enhances public relations by engaging and responding to customer service requests over social media (Richter, 2014). The process of solving problems quickly through social media enables the creation of brand loyalty of the hospital. The hospital’s goal is to build the community of advocates by providing platforms whereby the brand loyalty is shared with thousands of people in real time. Houston Methodist leverages social media marketing towards the growth of their business through the creation of their brand awareness, finding new customers and engaging them appropriately.
Credibility: Yes I trust this information.
- Houston Methodist differentiates themselves from their competitors by been special and unique. The hospital differentiates itself by having a diverse medical staff. The medical hospital introduces video series on its Facebook fans to medical students and doctors who overcome every odd to get where they are therefore giving inspiration to their patients. Houston Methodist recognizes exceptional service by ensuring that their patients give powerful testimonies on social media (Dizon, 2012). Houston Methodist provides photo series pairs of the hospital staff with the word from patients who provide a description of how they went above and beyond to make a more pleasant experience at the hospital. Every shares and comment made on the social media by Houston Methodist tend to emphasize the way patients appreciate their care. Houston Methodist steps up by opening more accounts on social media hence taking advantage of the growing platforms to engage and reach more audience. By doing so, they gain a competitive advantage over their competitors.
Credibility: Yes I trust this information.
- The success of social media presence is measured through comprehensive analytics services that help track user activities in the real time of the website. Houston Methodist tracks its follower growth. They do so by determining the total count of followers, fans and the number of page likes which represent the people who have taken an interest in their business. It ideally shows that the content shared and the way the hospital engages needs to be enticing to attract more followers (Trainor, 2014). On the Facebook page of Houston Methodist, they monitor their total number of likes and followers gained within a designated time. They monitor the reactions of the audience. On Twitter, the hospital views the trends and statistics for their followers through Twitter analytics. It is important to track the number of likes and reactions to the posts. It involves by gauging the reaction of the audience towards the content they share therefore determining whether the audience is interested in what they are currently publishing on social media.
Credibility: Yes I trust this information.
- The ethical problem that may be presented at Houston Methodist is posting unprofessional content that tends to reflect unfavorably on the patients. The doctors may convey certain information about a particular patient through social media sites that would eventually damage the professional image. Certain ethical perceptions can be based according to the unprofessionalism which includes violating the privacy of the patient. Houston Methodist can be presented with ethical problems of breaching the privacy of the patient. Therefore it creates concerns about the use of social media for negative repercussions that result from violating confidentiality (Crane, 2016). It, therefore, lead to legal action against the doctors at Houston Methodist. Houston Methodist has to be aware that the consent of the patient is very critical when using social media. The hospital has to seek the consent and permission of the patient even before posting their details online so as to ensure that they are ethical to their patients.
Credibility: Yes I trust this information.
- Social media engagement and usage is on the rise while the adaptation of other platforms holds steady. Houston Methodist uses social media to ensure that the health care workforce is well equipped to meet the needs and requirements of the growing and aging population. The increasing number of older adults who join social media sites is rapidly increasing (Todd, 2014). Young adults keep on using Facebook at higher rates. Also, women are still using Facebook at higher rates than men whereby there are about 83% of female internet users and 75% male internet users on Facebook. Houston Methodist uses social media to usher in new health care reforms and health systems. All they need is to advertise their health reforms on social media such as Facebook video series to help patients address their medical care. Houston Methodist has to tap into social media to ensure that there is health care coordination to be able to manage the aging cohort.
Credibility: Yes I trust this information.
Houston Methodist Approach and Values of Social Media Conclusion
Every business should embrace social media as an important pillar of its growth. The leadership of all organizations should ensure that the best social media related provisions are put in place. This is necessary for the purpose of thrusting a business into an excellent performance.
Houston Methodist Approach and Values of Social MediaReferences
Angelle, D., & Rose, C. L. (2011). Conversations with the community: the Methodist Hospital System’s experience with social media. Frontiers of health services management.
Crane, G. M., & Gardner, J. M. (2016). Pathology Image-Sharing on Social Media: Recommendations for Protecting Privacy While Motivating Education. AMA Journal of Ethics.
Dizon, D. S., Graham, D., Thompson, M. A., Johnson, L. J., Johnston, C., Fisch, M. J., & Miller, R. (2012). Practical guidance: the use of social media in oncology practice. Journal of oncology practice.
Richter, J. P., Muhlestein, D. B., & Wilks, C. E. (2014). Social media: how hospitals use it, and opportunities for future use. Journal of Healthcare Management.
Todd, N. R., Houston, J. D., & Odahl-Ruan, C. A. (2014). Preliminary validation of the Sanctification of Social Justice Scale. Psychology of Religion and Spirituality.
Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research.
