what does this campaign try to achieve for a female target audience ? What consumer trend does this ad capitalize on ? Under Armour (UA) may be a $5 billion company, but at one point, the athletic brand didn’t even have enough money to float free merchandise, says founder/CEO Kevin Plank during a conversation with David Droga, UA’s AOR Droga5 during the Cannes Lions 2016. “When you are growing a company, not everything grows at the same time.”
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