LEGO’S CEO

If you were hired as LEGO’s CEO (assume you are in the shoes of Jørgen Knudstorp), what would you do to turn around the LEGO Group?

In the last ten years, however, LEGO has grown from the very brink of bankruptcy into the “Apple of toys:” an innovative, design-driven and highly profitable toy brand that produces a staggering 22 billion plastic bricks a year – roughly 500 a second. Fuelled in part by The LEGO Movie’s Pixar-sized triumph, the privately held company surged ahead of main rival Mattel in 2014 to become the biggest toy manufacturer in the world.

Against all odds, LEGO achieved one of the biggest turnarounds in history. How did they do it?

• Setting a new direction
• Innovation at the core

We can write this or a similar paper for you! Simply fill the order form!