Leveraging Search Technologies
Identify an organization that is using at least one online search technology. Briefly describe the organization, and then answer these questions:
- Of the various types of search technologies, which ones are they utilizing?
- Why is the organization using these technologies?
- What are the benefits?
- What are some metrics the organization could use to evaluate how effective these technologies are in supporting organizational objectives? Explain.
- Identify areas in which the business could expand or improve upon using the search technology. Explain what they could do and why they should do it.
Your well-written report should be 4-5 pages in length, not including the cover and reference pages. Use academic writing standards and APA style guidelines, citing at least two scholarly references, as appropriate.
*References should be recent (not older than five years).
* studying book is -Information Technology for Management- Efraim Turban, Linda
Volonino and Gregory Wood.
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