Marketing Expanding into the Chinese Market ASSIGNMENT 1 QUESTIONS
The following questions relate to the content of Chapters 8 through 17.
A Canadian manufacturer and retailer of a unique line of footwear for infants is planning to expand into the Chinese market. The marketing team is trying to decide if a global marketing strategy, a country-centered strategy, or a hybrid marketing strategy would serve the company best. What should they consider when making this decision? What would you recommend and why?
Marketing Expanding into the Chinese Market and Vertical Conflict
Consider the impact of Apple’s iTunes music store on the music industry. Use this example to define and describe vertical conflict.
You just purchased a new top-of-the line television. Name all the elements that make up this “product” for a buyer.
Describe the McDonald’s product mix and explain how this mix meets the needs of the various target markets served by this fast-food restaurant.
Given the following, calculate the net price of the purchase by a customer who buys 1,000 cases of product and pays the supplier within 15 days of shipment. What is the total percentage discount on the sale?
Cost of product: $75.00 per case
Trade discount: $5.00 per case
Quantity discount: 1.5% for each 500 cases
Performance allowance: 5%
Cash discount: 2/10, net 30
Explain how the pricing of microwave ovens has changed over time as the product goes through its life cycle.
Marketing Expanding into the Chinese Market Commercialization
You work for a children’s toy company. Explain in detail the process you would follow to develop a new toy from start to finish (commercialization).
Explain when “above competition” is appropriate. What type of demand elasticity applies here? Why?
What are the benefits of mobile marketing? Give an example of an ad that went viral.
A linen manufacturer is looking to introduce a quality line of sheet sets to be sold to mass merchants such as the Real Canadian Superstore, Walmart, and so on. Market research indicates that consumers are willing to pay $59.98 for a Queen set (fitted sheet, flat sheet, and two pillow cases). The retailers expect their gross margin to be 50% of the selling price. The manufacturer expects to earn a 40% mark up on cost. What is the maximum amount the manufacturer can spend in production and distribution of the new sheets?
A manufacturer is negotiating with a retailer. The quantity discount amount has been determined, but its application is still under discussion. The manufacturer wants to use a bill-back arrangement and the retailer prefers an off-invoice trade allowance. What are these arrangements and why are these preferences held?
A grocery retailer is reviewing the performance of a line of whole-grain crackers. The average inventory consists of 24 boxes of each of the four flavors. The crackers retail for $3.89 per box. In its first year, sales for the cracker line were $22,406.40. The grocery retailer expects an inventory turn rate of 52 for all products. Products that do not meet this goal are replaced. Based on this information, will the retailer continue with the cracker line in the upcoming year?
Merchandise assortment deals with the breadth and depth of product selection. Discuss the various merchandise assortment decisions and give examples.
What is public relations and what activities does it encompass in a broad sense?
What are the characteristics that distinguish a not-for-profit organization from a profit-oriented firm? Give three examples of not-for-profit organizations in Canada.
