Marketing Plan Environmental Analysis
In-text citations and a list of references are mandatory. The paper length requirement is at least 10 pages, double-spaced, and follow APA Guidelines. Reminder, the cover page and reference list is not included in the page count.
Your Marketing Plan should include the following and follow the suggested timeline:
I. Environmental Analysis – Week #1 – An Environmental Analysis of your company’s industry:
Include what is currently going on in each of the external environmental forces (Economic, Political/Legal, etc.) as it relates to your company?
The company’s current mission and vision statements
Current marketing objectives and performance
II. SWOT Analysis – Week #2
III. Marketing Strategies – Week #3 – Your analysis of existing Marketing Strategies and recommendation for improvement in those strategies:
Target Market
Marketing Mix (4 P’s)
Market Research & Planning
IV. Media/Promotional Plan – Week #4 – (newspaper ads, billboards, social networking,
online, television, radio, etc.)
V. Public Relations Plan – Week #4 (any free advertising available)
VI. Recommendation & Implementation – Week #5 – Your recommendation for implementation control of the Marketing Plan strategies and tactics.
*Important note: you must defend your recommendations. Don’t just tell me that you think that they should do something; you must persuade me that this is the best approach. If you are working on the company that you currently work for, make sure you improve on their current approach. Just repeating what they are doing is not particularly helpful.
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