Marketing Plan on Minority Credit Union Just two components needs to be address.
SWOT Analysis 2pgs. (strengths, weaknesses, opportunities,& threats of the company) & Marketing Objectives 1pg (qualitative measures of what to be accomplished and quantitative measures of what is to be accomplished). A younger Millennial whips out her iPhone and shoots a picture of her Social Security card so she can attach it to her digital credit card application.
“Are you crazy?” her security-conscious Boomer father asked. “What are you doing?”
Too late. As the daughter hits “send” on her phone, she explains to her father that she is simply following the card issuer’s online account opening protocol. She also used a referral link she received from her older sister, which would net them both a $50 bonus
