This is your marketing plan assignment. Pick a product and write a marketing plan as a General Manager of a business. You can choose any product or service. The goal is to use the key course concepts: the 5Cs, STP, and the 4Ps. Each of these concepts requires at least one well-written and well-thought-out paragraph. Pay special attention to target markets, product positioning, price, and promotion; these concepts need multiple paragraphs to explain. You also must answer how and why the strategies are chosen.
Paper is to be a minimum of 6 pages, not counting the title page or reference page. Maximum paper is 8 pages. Paper is to have at least 4 references beyond the textbook. Please see the rubric for grading guidelines.
All written work MUST be submitted in one of the following formats: .doc., docx,, PDF or .ppt. In addition, all written work must be completed using proper APA format.