Marketing Profession
Select FMCG Mintel Report of your choice – Food, Drinks or Beauty Product
Give a brief overview on why marketing research is important to Marketing Professionals?
Identify the key focus issues of your chosen report
What are the key macro challenges of your chosen report?
What are the current Market Innovations?
What are the views of the Report Analyst?
Identify potential opportunities, providing justification from the report content and academic underpinning
Give your recommendations for the next 1-2 years
Include Bibliography & Reference List
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